The Future of Fitness

Open Ride is a boutique fitness studio offering three unique versions of indoor cycling, aimed to open up the world of fitness to as many people as possible.

FOUNDERS

Open Ride is co-founded in July 2018 by Swiss television host Eva Nidecker and Flurin Müller, who brings an extensive background in design implementation to the company. In January 2024 they open up their second studio in Basel, partnering up with Natasha Zekry, a long-time companion of Nidecker and passionate rider since day one of the journey.